Oracle Magazine, September/October 2017
ORACLE MAGAZINE SEPTEMBER OCTOBER 2017 40 T runk Club an online personalized shopping service that delivers handpicked clothes to shoppers homes prides itself on helping its customers build their best wardrobe with top quality apparel Its success at providing that kind of service depends on giving customers an equally elegant connection between digital and physical experiences Trunk Club customers share their style preferences with the company online talk with a stylist by phone or online who then builds a selection of clothes and view and approve that selection via TrunkClub com or a mobile application before the trunk is shipped to their home Customers pay only for the items they keep along with a US 25 stylist fee which counts toward any clothes purchased and is waived for Nordstrom cardholders because Trunk Club is owned by the retailer That vital connection between digital and physical experiences makes back office technology choices critical because they allow Trunk Club to continually tailor what customers can do online and then bring the experience to life in trunks filled with curated outfits Were always iterating on what we can do better making small changes and learning from the experience to make it better for the customer says Brian Lee engineering manager at Trunk Club No surprise then that behind its business model Trunk Club is a technology company at its roots The companys tech strategy revolves around an API centric microservices architecture for its front end web and mobile applications and its back end systems for customer product billing and other data A critical platform Trunk Club uses to execute that API strategy is Oracle Apiary Cloud Service part of Oracle API Platform Cloud Service which Trunk Club uses to design document and manage its APIs See the sidebar Apiary Extends Oracle API Platform Cloud Service Collaboration Is Key Trunk Clubs technology strategy is built around a design first approach where front end developers and back end TRUNK CLUB Chicago Illinois INDUSTRY Retail ORACLE PRODUCT Oracle Apiary Cloud Service
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