Oracle Magazine, Nov/Dec 2017
ORACLE MAGAZINE NOVEMBER DECEMBER 2017 6 FROM THE EDITOR Emerged Emerging Pervasive Emerging technologies may be tough to define but you know them when you see them and see them and see them Emerging technologies arent just any old tech innovation Theyre unique in that they underpin a radical new way of doing things theyre constantly evolving and theyre ever more pervasive One way to confirm that a tech innovation is also a true emerging technology is to watch industry activity and mainstream nontech media coverage of that tech Both new and established businesses deliver emerging tech in the form of new products and services And while some emerging technologies such as blockchain are relatively new others such as artificial intelligence AI have been around for decades Thats because theres no expiration date after which a radical new technology becomes just a technology In fact its a testimony to the technologys potential and value when an emerging tech such as AI stays top of mind and conversation decades after its introduction Perhaps the easiest way to see the opportunity in emerging technologies is to follow who is using them and how today Take machine learning If youve bought a product online in the last few years chances are good that machine learning was involved in targeting ads providing recommendations and more If online retailers are seeing the benefits today look for them to expand their use of machine learning very soon Tom Haunert
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