Oracle Magazine, May/June 2019
Our vision includes the use of AI to minimize or eliminate the low value tasks performed by our people David Pitta Chief Marketing Officer BrightTALK ORACLE MAGAZINE MAY JUNE 2019 34 development at Oracle In March 2019 Oracle announced new Oracle DataFox integrations with Oracle Enterprise Resource Planning Cloud Oracle ERP Cloud Oracle Customer Experience Cloud Oracle CX Cloud and Oracle Marketing Cloud All of our solutions are underpinned by Oracles smart data strategy which enriches first party application data with third party web scale trusted data enabling our AI solutions to make even better decisions Swan says Presenting the Right Talk to the Right Person at the Right Time BrightTALK which operates a library of 150000 expert online talks on topics ranging from information technology to financial securities reaches eight million professionals thanks in part to its AI based recommendation engine which helps connect the right content with the right person at the right time Oracle DataFox is part of BrightTALKs multilayered AI Oracle DataFox plays a big role in working with our customers at the business level says David Pitta BrightTALKs chief marketing officer Its key to our go to market strategy and how we acquire retain and grow our business with customers BrightTALKs comprehensive custom AI solution Ada presents the companys webinars and videos to specific professionals Ada is constantly serving content to professional audiences and giving them the option to curate a unique experience Pitta says As professionals engage with BrightTALK our AI is learning their interest in specific topics and where that content fits in their journey he says This builds out the users profile and trains Ada to not only make better recommendations
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