Oracle Magazine, May/June 2019
Were saving money saving time on preparation and finding the right targets Chris van Voorden Director of Foreign Investments InnovationQuarter ORACLE MAGAZINE MAY JUNE 2019 33 come up with indicators we are looking for in these companies the right sorts of signals van Voorden says Did they get new funding Do they have international expansion plans Is something changing in their geographical footprint Are they recruiting business development managers or directors for the EMEA region Europe Middle East and Africa Those are the signals we can get out of the Oracle DataFox system This helps us to become more effective because we know which companies to talk to We also have the indications of what to start a conversation about Were saving money saving time on preparation and finding the right targets The Best Data Is Fresh Accurate Complete and Dynamic The more of that fresh and accurate data the better the insights Take company information Oracle DataFox monitors press releases webbased information blogs and other sources of competitive intelligence on more than 37 million public and private organizations updating much of that information weekly That information can then be scored and correlated to help prioritize top sales prospects identify opportunities and warn of risks The smarter that data the better Smart data is precise Its high quality says Bastiaan Janmaat former CEO of DataFox and vice president of product management at Oracle Smart data is continually refreshed so its not stale or static Also smart data includes dynamic signals reflecting data types that are constantly changing And finally Janmaat adds smart data with artificial intelligence should be embedded into business applications Those AI infused applications then nudge users with information on what they need to know and do says Clive Swan senior vice president for applications
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