Oracle Magazine, May/June 2019
ORACLE MAGAZINE MAY JUNE 2019 32 fresh and interpretable by AI based analytics is not enough Business leaders can gain a competitive edge by incorporating dynamic signals into their applications to drive contextual action Dynamic signals are AI driven insights that chew through the internal data and external feeds to provide timely relevant alerts By embedding these capabilities into enterprise applications businesses can make the best decisions based on the available information and signals as fast as possible Moving to Europe Lets Find the Best Customer Prospects InnovationQuarter based in The Hague and Rotterdam helps foreign companies from startups to large corporations establish a business presence in West Holland The organization funded by the Dutch national provincial and local governments and three universities in the region provides information to help companies learn about doing business in the Netherlands helps them find office space and housing assists with hiring and permits and even offers business to business networking and public relations services AI based data analytics and smart signals help InnovationQuarter identify companies that might want to expand into the Netherlands explains Chris van Voorden director of foreign investments A challenge There are hundreds even thousands of prospective clients and van Voordens 40 person team needs to find the best ones But who are they One tactic is trade shows We go to those events but its much better to investigate the companies that will be exhibiting or attending an event up front van Voorden says to determine if theyre worth pursuing Thats where the data feeds and AI analytics come in And thats where Oracle DataFox comes in Oracle DataFox provides access to data on millions of organizations including most public companies worldwide Algorithms continuously source refresh and analyze data performing more than 49 million customer record updates per week to help ensure that the data is fresh and accurate By providing data on company head count funding revenue growth and more Oracle DataFox integrations within Oracles ERP sales and marketing applications enable improved AI outcomes Now we can import these exhibitor and attendee lists into Oracle DataFox and it will
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