Oracle Magazine, May/June 2018
ORACLE MAGAZINE MAY JUNE 2018 38 C ompanies are transitioning from exploring the potential of the Internet of Things IoT to deploying production applications that deliver real business value Theyre harnessing the flood of data from connected devices to achieve specific business goals whether that means monitoring assets to improve business operations or using real time production line visibility to increase manufacturing efficiency Compared to last year we are starting to see a lot more IoT deployment says Harish Gaur senior director product management Internet of Things at Oracle Almost every company I talk to has an enterprise IoT initiative in its strategic roadmap To build those production IoT systems companies are often integrating IoT platforms such as Oracle Internet of Things Cloud Enterprise Oracle IoT Cloud Enterprise with existing enterprise applications enabling them to take advantage of IoT data throughout the business Furthermore Gaur says some companies are using IoT data to develop new services that drive revenue and strengthen customer relationships An example is Concentrix the global provider of strategy technology analytics and high value white label customer interactions for some of the worlds top brands which is building new services for connected cars widely seen as one of the first IoT markets to really take off Headquartered in Fremont California Concentrix has more than 120000 employees in 125 locations if you call tech support for a major household brand the odds are youll be talking to a Concentrix agent The company uses Oracle Service Cloud to support those interactions and Oracle Marketing Cloud for marketing functions including email campaigns Concentrix customers include 19 of the worlds major automakers For several of those manufacturers Concentrix is developing connected car appli Concentrix Fremont California INDUSTRY Business services ORACLE PRODUCTS Oracle Internet of Things Cloud Enterprise Oracle Service Cloud Oracle Marketing Cloud Oracle Social Cloud Oracle CPQ Cloud Service Oracle Integration Cloud Oracle Monetization Cloud
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