Oracle Magazine, Mar/Apr 2018
With Oracle Content and Experience Cloud were developing world class content that will help people self assess their use of alcohol and drugs and think about making a change in that area of their life Johnny Barton Strategic Solutions Lead Turning Point ORACLE MAGAZINE MARCH APRIL 2018 39 variety of platforms to reach its existing and potential clients in the manner most convenient to them Those methods of communication include traditional phone conversations with call center staffers in person consultations with doctors and therapists smartphone interactions with a mobile app and even text conversations with a computerized chatbot designed with Oracle Mobile Cloud Content management informs all those communications channels When you are dealing with life and death situations its so critical to have the right treatment information at hand says Tanu Sood an Oracle senior principal marketing director Since the content resides in Oracle Content and Experience Cloud you can create it once and then publish it across any channel and any device And you can update the information on the fly from anywhere at any time The expansion of content management systems to work on a range of devices beyond websites is the biggest change during her 20 plus years in the field says Mariam Tariq a senior director in Oracles product management group focused on Oracle Content and Experience Cloud In the beginning she recalls content was tied to the templates and the page layouts where the information was presented Now with the advent of mobile custom applications voice activated devices and more one of the most critical concepts for those of us in development is to build content management systems that are agnostic in presentation The agnostic approach to development she explains allows organizations to set up a
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