Oracle Magazine, July/August 2018
INTERVIEW Analytics has to address any type of data ORACLE MAGAZINE JULY AUGUST 2018 19 together for new and enhanced analysis Cloud enables this agility Oracle Magazine How are business analytics technologies and processes integrating and addressing todays data volumes and data variety Hagerty In the past the holy grail for business analytics was an enterprise data warehouse Everything was highly structured cleansed very well organized It was the one source of truth that everyone went with And for a lot of organizations its still the centerpiece of their information architecture But today because of the huge volume of different types of information including operational data IoT streaming data and information coming from all the different sources that have an impact on business performance companies ask Why should I limit myself to an enterprise data warehouse view of the world when I really need to use the enterprise data warehouse and everything else to help drive a thorough understanding and new insights into how my business is operating Therefore analytics has to address any type of data And thats really where you see Oracles analytics scenarios coming to the forefront Oracle doesnt care where the data is or what type of data it is Whether its on premises in the cloud or somewhere in between businesses need to be able to address this data and analyze it to support the business scenarios theyre looking at Some manipulation of data often has to happen in order for it to make more sense from a business context standpoint It also needs to be enriched with more context This is where the marriage of analytics and big data is coming together businesses can prep data at scale using the big data environment If you look over the history of analytics there was a data prep and store phase followed by an analysis phase What youre seeing now is a marrying of these things together where the data preparation storage and analysis are all becoming part and parcel of the same process Oracle Magazine Oracle recently announced the availability of Oracle Autonomous Analytics
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