Oracle Magazine, July/August 2017
ORACLE MAGAZINE JULY AUGUST 2017 36 user will see slices of data relevant to him or her from the same core data Hayden values Oracles platform as a service PaaS strategy and offerings which include tools for big data preparation big data discovery data integration and event management The company plans to use these tools to incorporate data from third party sources as well as to use real time data to enhance its understanding of how an advertisers target customers interact with OUTFRONTs inventory The company still uses some on premises software but it now looks to the cloud for new hardware and software functionality We have no interest in creating an on premises environment to support new initiatives Hayden says We want to focus on improving our intellectual property not on what happens in the data center Using Oracle Cloud means easier administration lower capital investments fewer DBA chores and the opportunity to make quick wins with relatively small investments Global Insight from a Unified Platform Managers at Skanska AB a world leading project development and construction group came to this same conclusion when they set out to establish a comprehensive analytics strategy for Skanskas 41000 employees throughout North America Central Europe the Nordic countries and the United Kingdom Conny Björling head of enterprise architecture at Skanska AB reports that he was drawn to Oracle Analytics Cloud services not only for their advanced functionality but also because of the high degree of integration with other Oracle Cloud services from turnkey application integration to mobile application development I wanted an enterprise platform that we could build on he reports Oracle offers a broad palette of cloud services which makes it a strategic partner and strategic vendor for us Skanskas first major cloud analytics initiative involved repurposing an important monthly financial report which helps the finance team report and analyze the consolidated monthly financial results Previously the team had to manually prepare data from an Oracle Hyperion Financial Management system and then reformat it in Microsoft Excel with the help of an external partner Data entry personnel had to manually add annotations
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