Oracle Magazine, Jan/Feb 2018
ORACLE MAGAZINE JANUARY FEBRUARY 2018 41 to data analysis using machine learning and beyond AI is hard at work in advanced search engines even in so called recommendation engines that learn about customers buying patterns and offer suggestions about other products or services they might wish to purchase Consider cybersecurity where machine learning algorithms can pore through terabytes of log data from firewalls application servers websites and more and spot outliers Those outliers could be very subtle patterns indicating that a hacker has breached a system Alternatively those patterns might indicate that a server or mobile device is running out of date software or that patches havent been made or even that the hardware might be getting ready to fail Wheres the AI Its hidden But it has a big impact nonetheless Retail is a practical example of applied AI says Amit Zavery senior vice president of Oracle Cloud Platform citing a scenario in which a customer might upload a photo of a particular dress and then the ecommerce platform might recommend the closest available matches from that retailer A demonstration application leverages image recognition big data and machine learning to present the best choices to the shopper nearly instantly Its so much less frustrating than having customers browse through a large catalog Zavery explains It doesnt matter if the dress is from a movie or a magazine or wherever the AI looks through the inventory and suggests matches The results delighted customers who get the dress they want and happy retailers who make the sale and possibly earn future business as well The Tech Is Coming Together AI isnt new Its not even close to new For decades computer science researchers and industry developers have been designing and constructing software that uses AI techniques to Machine learning has been in the Oracle Database management and security products for many years We have a lot of expertise using AI inside products Amit Zavery Senior Vice President Oracle Cloud Platform Oracle
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